Prospects of Social Media and Fashion

We are living in exciting times eh? Yes, we are!

Before I go discuss further some of you may still not fully understand ‘social media‘. I like to think it as media that is socially disseminated online. The web and Internet supports and continues to accelerate this type of communication and human interaction. It allows individuals to form communities. Again, due to the web there are no clear definitions for community.  You might be wondering – I know I have –  what constitutes a community. Schools? Towns? Companies? Forums? MySpace groups? Facebook fan pages? Tech sites? Fashion sites? Do they need to be off-line or on-line? I would say that all that I’ve listed rightfully can be deemed a community. More and more things are becoming if it already hasn’t, a blur. I tell you, technology. Crazy.

At the same time it’s wonderful. It’s paved the way and brought us 2009 Fashion Week shows right into our own homes.

Alexander McQueen did it

Vivienne Tam did it

Burberry Prorsum did it too!

At this point, fashion bloggers and enthusiasts around the world can all become fashion market editors. Next season, we can watch shows during dinner right in the comfort of our own home with friends! Don’t get me wrong, I would still attend shows over watching them with friends It used to be SO exclusive and you would starve to attend the shows, NOW, times are changing and things are definitely becoming more open. All industries are clearly modifying their business models and PR/marketing strategies. For the fashion industry, however, I’m excited to see how we will embrace these changing times.

Any thoughts?